I spent eight years in someone else’s trucks — attics, crawlspaces, on-call weekends — before I left in February 2019 with a work van and a prayer. That first year I did $786,000 out of my garage.
Growing meant software, so I bought software. One thing booked jobs. Another sent invoices. Another asked for reviews. Follow-up lived in a spreadsheet, and the spreadsheet lived in my head.
Every one of them did a portion of the job. The gaps between them were where the money went.
The quote nobody chased on day three. The invoice that quietly aged past sixty days. The customer who was thrilled with the work and never got asked for a review. None of that is a software problem you notice on a demo — you notice it eighteen months later, in your numbers.
So I stopped buying pieces and built the whole thing. In my own shop, on real jobs, for real customers who let me know immediately when it broke.
Escape is that system. Not a demo, and not a product built by people who have never been under a house in July. It’s the one my company runs on today — and every change still gets proven there before it reaches you.